A few minutes of thought before you write will make the reply more useful. Decide what counts as a lead for you: a phone call, a form fill, a booked meeting, a sample request. Think about where those inquiries go once they arrive, and who answers them. Then list what you already have, such as an ad account, a website, a CRM or old campaign data.
None of this has to be polished. Write it the way you would explain it to a new hire. The service partner who picks up your request uses it to decide what to ask next and how to scope the work.
What to put in your request
These details help a service partner scope the work in its first reply:
- What you sell and the typical size of a sale or contract
- Who your buyers are and which US states or regions you serve
- Which channels you use now, if any, and who manages them
- Whether you already have a Google Ads, Microsoft Advertising or Meta ad account
- The rough monthly ad budget you have in mind, written in words
- What counts as a lead for you: a call, a form, a booking
- Where inquiries go today, such as a shared inbox, a CRM or a phone line
- Any deadline, launch or busy season that matters
The first reply
The first message you get back comes from the service partner who would do the work. It usually asks about the gaps in your request: what a good lead looks like for you, what the ad budget is, who has access to your accounts. Answer what you can. If you do not know something, saying so is fine.
Some partners like a short call before writing a proposal, especially for accounts with history. Others can work from email. Either way, the proposal comes in writing so you can read it properly and compare it with other options. Accepting it is up to you.